Middle of day closure at Blackheath Pool was a cost-saving experiment that is clearly a false-economy, as it prevents patronage!
It causes confusion amongst patrons. Middle of day closure places Blackheath Pool at a lower level of service delivery than other BM outdoor pools. Blackhesth Pool is an unheated pool, so in the cooler months the warmest, middle part of day is best for swimming! These are the kinds of comments made to us. Blackheath & District Chamber of Commerce & Community supports this call for continuous opening on the grounds that “the split-shift during school terms has a clear negative impact on local businesses & tourism operators.”
The Pool should open continuously throughout the day.
In parallel with continuous opening we feel it’s critical to build patronage – particularly getting kids back to the Pool, building a solid client-base, as they’re the patrons of the future. So in the coming season we propose a range of promotional strategies to increase kids patronage.
Blackheath Pool has a unique character as a principally recreational facility, distinctively different from other mountains pools, but provided for all mountains residents, and as a ‘destination’ for tourists.
This concept anchors our call for a promotional push re-branding of the Pool as “...our mountains beach”.
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